The Modern Workroom: Using Visual Storytelling to Help Your Workroom Stand Out in Today’s Social Media Landscape
In this engaging and practical session, brand photographer, video storyteller, and educator Nicole Bedard will explore how workroom and soft furnishings professionals can use visual storytelling to build visibility, connection, and trust online.
Attendees will learn why visual storytelling is so powerful in today’s social media landscape, how to identify meaningful stories within their everyday workflow, and a new way of thinking about how to capture compelling photo and video content inside their workroom. Nicole will also share approachable tools, resources, and strategies, including ways to use AI to simplify content creation, helping attendees feel more confident showing up online and marketing the craftsmanship behind their business.
Nicole Bedard is a brand photographer, video storyteller, and educator specializing in visual storytelling for makers, artists, and creative business owners. Through photography, video, and social media strategy, she helps businesses showcase the craftsmanship and stories behind their work in a way that builds connection and visibility online.